DOOH automation
| dc.accession.number | T00902 | |
| dc.classification.ddc | 670.427 SHI | |
| dc.contributor.advisor | Banerjee, Asim | |
| dc.contributor.author | Shivhare, Adarsh | |
| dc.date.accessioned | 2020-09-22T17:28:53Z | |
| dc.date.accessioned | 2025-06-28T10:29:17Z | |
| dc.date.available | 2023-02-17T17:28:53Z | |
| dc.date.issued | 2020 | |
| dc.degree | M. Tech | |
| dc.description.abstract | Out-of-home (OOH) advertising or outdoor advertising, also known as out-ofhome media or outdoor media, is advertising that reaches the consumers while they are outside their homes. The Out-of-Home (OOH) has evolved into Digital Out of Home (DOOH). The combination of digital elements and offline Out of Home advertising resultant as Digital Out of Home advertising. This platform enables automated planning, trading of out of home inventory(Digital Screens/Panels placed at various locations) and audience impressions(Number of people watch that Digital Screen). This platform is a Web Application that helps us to find out the exact location of the inventory and impressions gather by that inventory, which helps advertisers to plan their campaign accordingly and maximize their product sale. For famous media owners with a large number of panels require a centralized inventory management system. This platform provides a purposebuilt system for checking live availability, placing orders, and managing campaigns. | |
| dc.identifier.citation | Shivhare, Adarsh (2020). DOOH automation. Dhirubhai Ambani Institute of Information and Communication Technology. vi, 18 p. (Acc.No: T00902) | |
| dc.identifier.uri | http://ir.daiict.ac.in/handle/123456789/987 | |
| dc.student.id | 201811082 | |
| dc.subject | Out-of-Home Advertisements | |
| dc.subject | Digital-Out-of-Home Advertisement | |
| dc.subject | Web Application | |
| dc.subject | Inventory/Panels/Digital Screen | |
| dc.subject | Impressions | |
| dc.title | DOOH automation | |
| dc.type | Dissertation |